The Meek School of Journalism at the University of Mississippi dedicates itself to providing opportunities for scholars to meet and train with top leaders within their industry. Created in 2015, Data Day is an immersive snapshot into data-driven technology and marketing strategies presented by top tier professionals. Students will be granted access to tools and methods that lead data-driven journalism, content analysis, digital marketing and much more. The event features presentations by guest speakers and Meek School faculty as well as afternoon training sessions for students to practice with professionals. We invite the public to join us for a day of #MeekData
MASTER CLASSES FROM MARKETING PROFESSIONALS
Jessica Mahone, Media Researcher
With a Ph.D. in mass communication at the University of Florida, Jessica’s research has varied in topics and approaches- from qualitative content analysis of gender in sports media to developing a method to determine the role of media content in activism success to examining the role of social networks in bystander intervention against sexual assault. Currently, she is a temporary research associate at Pew Research Center, focusing on journalism and media research. Before coming to Pew, she worked as a research assistant for the News Measures Research Project at Rutgers University and research consultant helping to develop a strategic research plan for a private foundation. In 2015, she was a research fellow at Democracy Fund, where she worked with the Media and the Public Square team to analyze the dynamics facing local journalism in the United States.
Mike Reilley, Trainer, Google News Lab
Mike works with MediaShift.org in business development and also works as a Google News Lab trainer, teaching cutting-edge skills to journalists throughout the U.S. He has served as the director of digital production and professor of practice at the Walter Cronkite School of Journalism at Arizona State University. He also taught several classes at DePaul University and served as a reporter and copy editor at the Los Angeles Times. Mike has more than 2,500 bylined stories as a professional reporter, covering teams such as the Los Angeles Rams, Anaheim Angels, Chicago Cubs, college sports and recruiting. Mike also founded the journalism research site, The Journalist’s Toolbox , that he sold to the Society of Professional Journalists in 2007 and continues to update for SPJ. He also blogged about the Chicago Bears for two seasons on the NFL Blog Blitz site.
David Hudson, Senior Associate at Precision Strategies
Before joining the Precision team, he was the associate director of content in the White House Office of Digital Strategy where he helped manage email outreach, the We the People petitions platform, and the White House blog. He also served as managing editor at the Center for American Progress, and editorial director at the Washington Center for Equitable Growth.
Born and raised in Richmond, Virginia, David received his bachelor’s degree in English and African American and African studies from the University of Virginia, and now lives in Washington, D.C. He’s also a die-hard Lakers and Steelers fan, and is quickly falling in love with the Nationals.
Please see below for a detailed schedule
A Review of Content for Digital Media. Jessica Mahone’s background in content analysis from the Pew Research Center makes her a valuable resource for those seeking to find meaning behind qualitative data.
Google News Lab Trainer
How to utilize Google to gather information for reporting. Mike Reilley’s news lab training brings to life the many resources that journalists use to gather data via the search engine.
Senior Associate at Precision Strategies
Precision Strategies has worked with some of the top companies and managed digital content for previous and current election cycles. See how they develop and deliver content that attracts audiences and keeps them engaged.
Be a part of the conversation by using the #MeekData hashtag during the event! Ask questions to speakers and learn about new tools and technologies that will advance your digital skill set by following the hashtag throughout the day. You can meet students, faculty, and staff who learn and teach in one of the best IMC programs in the country.
How does data drive consumer buying? What content appeals to your core audience? What is data-driven journalism? Data Day speakers have an impressive background to answer these questions and many more. Come prepared to learn about digital media from professionals who us it daily.
The Integrated Marketing Communications program at the University of Mississippi has unprecedented growth over the last few years. Come see why our mix of seasoned professionals and academic all stars cultivate the best students!
Meet the best in the field and learn first-hand how they do what they do! Our three guest speakers will be on-hand to answer your questions and give insight into their day-to-day tools and tactics. Afternoon training sessions are designed for students to have individualized time with these professionals in an interactive classroom setting.
Meek School of Journalism
555 Grove Loop University, MS 38677
The building is named in honor of three generations of a family associated with the university since its founding: Robert Joseph Farley, a member of the university’s first law class; his son, Leonard J. Farley, dean of the School of Law 1913-1921; and his grandson, School of Law Dean Robert Joseph Farley. Recently, it has been fully renovated and houses the Department of Journalism only. An addition to the east accommodates the Overby Center for Southern Journalism and Politics. Contact the Planning Committee at firstname.lastname@example.org or 662.915.7665.