Ole Miss Data Day

November 15, 2016


November 15, 2016
Starting at 8AM


Meek School of Journalism
Overby Auditorium

Ole Miss Data Day

The Meek School of Journalism at the University of Mississippi dedicates itself to providing opportunities for scholars to meet and train with top leaders within their industry. Created in 2015, Data Day is an immersive snapshot into data-driven technology and marketing strategies presented by top tier professionals. Students will be granted access to tools and methods that lead data-driven journalism, content analysis,  digital marketing and much more. The event features presentations by guest speakers and Meek School faculty as well as afternoon training sessions for students to practice with professionals. We invite the public to join us for a day of #MeekData   




Please see below for a detailed schedule

8:00 am - 9:15 am

Content Analysis in the Digital Age

Jessica Mahone
Media Researcher

A Review of Content for Digital Media. Jessica Mahone’s background in content analysis from the Pew Research Center makes her a valuable resource for those seeking to find meaning behind qualitative data.

9:30 am - 10:30 am

Google My News

Mike Reilley
Google News Lab Trainer

How to utilize Google to gather information for reporting. Mike Reilley’s news lab training brings to life the many resources that journalists use to gather data via the search engine.

11:00 am - 12:00 pm

How to Use Digital Media in Business

David Hudson
Senior Associate at Precision Strategies

Precision Strategies has worked with some of the top companies and managed digital content for previous and current election cycles. See how they develop and deliver content that attracts audiences and keeps them engaged.

Why is this conference for you?

Deep Dive into Data

How does data drive consumer buying? What content appeals to your core audience? What is data-driven journalism? Data Day speakers have an impressive background to answer these questions and many more. Come prepared to learn about digital media from professionals who us it daily.

Learn About IMC

The Integrated Marketing Communications program at the University of Mississippi has unprecedented growth over the last few years. Come see why our mix of seasoned professionals and academic all stars cultivate the best students!

Network with Professionals

Meet the best in the field and learn first-hand how they do what they do! Our three guest speakers will be on-hand to answer your questions and give insight into their day-to-day tools and tactics. Afternoon training sessions are designed for students to have individualized time with these professionals in an interactive classroom  setting.

Get Involved with #MeekData

Be a part of the conversation by using the #MeekData hashtag during the event! Ask questions to speakers and learn about new tools and technologies that will advance your digital skill set by following the hashtag throughout the day. You can meet students, faculty, and staff who learn and teach in one of the best IMC programs in the country.


This is a FREE Event. Please arrive early as seating is limited.

Conference Location

Meek School of Journalism

Meek School of Journalism

555 Grove Loop University, MS 38677

Additional details

The building is named in honor of three generations of a family associated with the university since its founding: Robert Joseph Farley, a member of the university’s first law class; his son, Leonard J. Farley, dean of the School of Law 1913-1921; and his grandson, School of Law Dean Robert Joseph Farley. Recently, it has been fully renovated and houses the Department of Journalism only. An addition to the east accommodates the Overby Center for Southern Journalism and Politics. Contact the Planning Committee at jsadler@olemiss.edu or 662.915.7665.